Small cohorts. Live data. Structured templates you populate yourself. You leave with a plan — not a presentation.
What actually happens
Every workshop runs on live data from the room. You complete a structured diagnostic on arrival. You leave with an individually prepared plan in your inbox within 24 hours.
For IT SMB leaders still running revenue on spreadsheets. You'll map your current process, align on CRM stages that reflect how you actually sell, and leave with a structured template ready to hand to your team.
Session outline
Who's in the room
Two days of facilitated work on your revenue process. You'll diagnose what's breaking, align your team on how it should work, and leave with a template-based roadmap you built — and can act on immediately.
2-day agenda
Who's in the room
For companies where the CRM is live but the data can't be trusted. You'll audit your own setup, agree on standards as a group, and leave with a governance framework your team built — so they'll actually follow it.
1-day agenda
Who's in the room
Who leads the workshops
All workshops are designed and led by Alexandra-Emily Kokova — solutions architect with 10+ years building CRM and revenue operations infrastructure across Nordic, North American, and EU markets. You get the person who built the methodology, not a junior facilitator working from a slide deck.
Alexandra leads on-site workshops across EMEA and North America. Online sessions are available globally. Every session is built around your team's situation — not a generic curriculum.
Workshop formats
A hands-on session for revenue and operations teams ready to align on process, data standards, and CRM governance. Delivered on-site across EMEA.
A structured deep-dive into deal stages, pipeline hygiene, and forecasting methodology. Available in the US and Canada under special arrangements.
A focused remote session where we dissect your current CRM setup, identify gaps, and co-create a prioritised roadmap. Suitable for distributed teams anywhere.
Is your CRM data clean enough for AI? We assess your stack, identify automation opportunities, and give your team a practical framework for AI workflows.
Who belongs in the room
The value isn't just what we cover — it's who's in the room when we cover it. Alignment happens when the people who own different parts of the revenue process are present at the same time.
We keep sessions to 4–12 participants deliberately. Large groups fragment into silos. Small groups get real work done.
Reserve your spot ↗Own the pipeline targets and need reliable data to forecast, manage their team, and report to the board.
"I finally stopped guessing which deals were real and which were wishful thinking."
Manage lead flow, attribution, and the handoff point where marketing ends and sales begins.
"Sales finally agreed on what a qualified lead actually means. That alone was worth it."
Own the CRM and hold the process together. Come to get the buy-in they've been asking for.
"I'd been saying this for months. It took an outside voice for the team to actually hear it."
Inherit the mess from a bad handoff and need a seat at the table when the pipeline process is designed.
"For the first time, sales passed us context that was actually in the CRM when the deal closed."
Know the revenue process is broken but haven't had the bandwidth to fix it. Come for a reset — leave with a roadmap their team has already bought into.
"Two days and we solved something that had been dragging for two years."
Build what others spec and rarely get to influence requirements before they implement them. Come to be heard — leave having shaped the actual decisions.
"I finally had a room where my technical constraints were part of the conversation, not an afterthought."
Expected outcomes
Sales, marketing, and CS leave with shared definitions, agreed handoff points, and a common language for the revenue process.
Cross-functional alignmentA clear picture of what's broken in your current setup, what to fix first, and how to govern it going forward.
CRM governanceA ranked list of initiatives with effort vs. impact mapped — so you know exactly what to do in the next 90 days.
90-day action planAn honest evaluation of whether your data and processes are ready for AI automation — and what needs to happen first.
AI & automationTools and templates your team can use independently — not vendor-dependent, not a black box.
Lasting self-sufficiencyAll participants receive a written summary and can book a follow-up session to review implementation progress.
Post-workshop continuityRequest a workshop
Every workshop is built around your specific situation. Fill in the form and we'll come back to you within 2 business days to discuss format, agenda, and logistics.
Workshops are a standalone engagement. You don't need to be a current client — and booking a workshop doesn't obligate you to any further work.