Most companies are chasing the wrong ones. We go inside your revenue system, read what the data is actually doing — not what people say it's doing — and show you exactly where to focus.
Answer 8 questions about your revenue operations and find out exactly where your pipeline is leaking, which gaps are costing you most, and what to fix first. Takes two minutes. The roadmap is yours to keep.
Not features. Not deliverables. The decisions you can finally make — and the ones you can stop second-guessing.
Talk to us ↗One company we worked with had been targeting enterprise for two years. Their CRM showed the real answer: their best customers were half the size — and twice as profitable. That kind of clarity changes everything downstream.
CRM Architecture · DataDeals in the right stages, moving on real signal. You stop running a shadow spreadsheet to check the CRM number before every board call.
Pipeline · ForecastingClean cut from your old system. Data intact, team onboarded, no months of parallel running while everyone quietly keeps the old spreadsheet alive.
Migrations · StackThe admin that ate three hours a week disappears. Reps update records because the system makes it faster than not — not because you keep asking them to.
AI Workflows · AutomationReporting that shows where pipeline stalls, which stage is lying, and which deals need attention now — not in the post-mortem when it's already too late.
Analytics · ReportingClean architecture and governance that makes your CRM reliable enough to base a hire, a pricing decision, or a channel bet on — not just clean enough to present.
Data GovernanceSales calls it qualified. Marketing calls it garbage. CS inherits the mess. And when you need to know which customers to protect, which segment to double down on, which deals are worth fighting for — nobody trusts the number enough to act on it.
That's not a people problem. It's not a tool problem. It's a foundation problem — and it only gets more expensive the longer it runs.
How we work together
Anyone can write a revenue operations framework. What most companies actually need is someone who goes into what they've built, reads what the data is doing — not what the team says it's doing — and tells them the truth about what it means.
We go into your CRM myself. We read the data. We talk to the people who actually use the system. Then We tell you what we found.
No lock-in. Take what we found and act on it yourself, hand it to your team, or ask us to implement it. There's no obligation beyond the audit. Most clients know what they want to do next before the call is over.
A junior RevOps hire costs €50–70K per year — plus 3–6 months before they understand your system well enough to change anything. The audit costs €1,000 and tells you exactly what that hire would be walking into.
We become part of your leadership team without being on your payroll. In practice this means:
For companies who know what needs building and want it done properly. We take the audit findings — or a defined outcome you already have — and implement end-to-end:
In-house workshops
On-site, at your offices. Finance, sales, marketing, and operations aligned on how your revenue system works — and what needs to change. No generic curriculum. Built around your situation.
For senior leadership teams who need to align on how their revenue system actually works. Finance, sales, marketing, and operations build a shared understanding of pipeline architecture, data standards, and where handoffs break down.
A structured working session on deal stage design, forecasting methodology, and pipeline governance. For sales and revenue leadership who want a pipeline that reflects reality — and a forecast the board can trust.
For executives who need to understand what their CRM should be telling them — without becoming administrators of it. What the data should surface, what decisions it makes possible, and what needs to be true before you can trust it.
For finance, sales, and marketing leaders who need to align go-to-market strategy with operational reality. ICP definition, account segmentation, handoff design, and a revenue model that reflects how your business actually grows.
Every session is built around your specific situation and team. No slide deck pulled from a previous client.
Every workshop ends with documented decisions and a prioritised action list your team can act on the following week.
One conversation before we confirm. If a workshop isn't the right format for your situation, we'll say so.
We build the agenda together before confirming any session.
RevOps XL is Alex Kokova — ten years of CRM architecture, revenue operations, and GTM infrastructure across Nordic, DACH, and North American markets. The person you speak to is the person who goes into your system. Not a team managed by a project lead. Not a junior running your audit from a checklist.
The difference isn't the framework. It's that after ten years inside broken revenue systems, I've learned to read what the data is actually doing — not what people say it's doing. I've learned which gap is costing money and which one just looks bad in a report. I've learned when the fix is technical and when it's political. That pattern recognition is what you're hiring.
From initial architecture to enterprise configuration — built to scale, built to last, built so your team can own it after we're done.
Salesforce, legacy CRMs, fragmented tools — moved cleanly, data intact, no parallel running period while the old system quietly stays alive.
Intelligent agents and API integrations that remove manual work from your revenue process — built on a CRM clean enough to trust them.
No sales pitches. Just a conversation about what's not working and whether we can help. Project-based engagements and ongoing retainer arrangements available.